For Sonia Rykiel’s new retail concept, Uchronia translates the fashion house’s iconic codes into a bold and joyful interior language.

Across the Paris boutique on Rue Royale and several retail corners, the studio reinterprets Sonia Rykiel’s world through strong colours, stripes, flowers, mirrors, lacquered surfaces and brushed steel. The result is a vibrant, immersive environment that brings together the brand’s Left Bank heritage and a more contemporary, phygital retail experience.

From backlit shelving and colourful display niches to bespoke furniture, orange floral forms and references to the famous Rykiel stripes, Uchronia creates a playful yet precise universe. Through this project, the studio gives the renewed fashion house a strong spatial identity, where fashion, design and storytelling come together with energy and confidence.